Goldwell Elumen Color 200ml

Goldwell Elumen Hair Colour is an oxidant-free and high performance permanent hair colour that actively repairs the hair while colouring, giving exceptional shine and vibrant colour intensity. The Elumen pigments are physically drawn deep inside the hair where they are anchored securely to create a magnet effect – repairing the hair structure to reflect light and create stunning shine. The formula is enriched with conditioning ingredients that nourish and protect the hair, leaving it feeling soft and healthy. It is also free of harmful chemicals such as ammonia, resorcinol, and parabens, making it suitable for sensitive scalps. Key Benefits Ammonia-free, non-oxidative and gentle for the hair. Formula is enriched with conditioning ingredients that nourish and protect the hair, leaving it feeling soft and healthy. Direct dye toner that lasts as long as oxidative hair colour. Up to 100% grey coverage using natural NN shades. Oxidant-free hair color with exceptional durability, color intensity & shine Up to 20% longer durability compared to oxidative permanent color; up to 37% more shine compared to intensive demi-permanent hair colors; up to 76% more color intensity compared to oxidative permanent hair colors. Significantly reduces the risk of developing an allergy to hair dyes No patch test required* Alternative for clients with scalp sensitivity / allergic reaction to oxidative colors* Easy to apply.  *Only direct dyes are used. A patch test by a dermatologist is still recommended if you have had allergic reaction to oxidative dyes in the past.